Alexey Kudrin, Ilmar Rimsevich, Stanley Fisher, Dmitry Medvedev, Vladimir Filat, George Soros. What do you think is common between all these people? No, this is not the six leaders on the Forbes list. All these people are united by talk about what is the cause of the global crisis. They agree that the crisis is a reality and try to understand how to get out of it.
Marketing as a cause of the global crisis
The answer to the question is known. The main cause of the global crisis is marketing. In general, few people see marketing as the cause of the crisis, but it was he who caused it. How? Everything is very simple. In general, the crisis arose because a lack of liquidity arose, in other words, the crisis Continue reading
The prospects for the near future are not very bright for most companies, because the only option to survive in the modern competitive world is to constantly attack. The best defense against competitors is attack, attack marketing, active marketing. If you do not attack, they attack you. The most advanced players in all world markets know this and actively apply marketing.
At the same time, they have achieved great success, so they are quite experienced “fighters”. Our markets are very attractive for them, including because of the small experience of local companies, so sooner or later any company may fall under their attack. Local companies are mostly inexperienced in order to attack themselves. Continue reading
Studying competitors is a vital necessity. There are many sayings on this score: “I would have known the ransom, I would have lived in Sochi”, “I would have known where I would fall, I would have laid straws”. The essence of the latest wisdom comes down to the fact that it is always useful to possess information, which is reflected in the well-known expression, which says that the one who owns the information owns the world.
Studying competitors using the latest technology
Owning information is useful anytime, anywhere. For example, if you know what the weather will be like, you can make a number of decisions: take an umbrella or not, wear very warm clothes or not very warm ones. All this allows you to get rid of many unpleasant situations. For example, if it Continue reading
If there are few customers or the business has stalled, then it’s time to conduct an analysis of market opportunities. It is also necessary because sooner or later the company is faced with the fact that it has nowhere to grow in the market in which it operates. This happens for various reasons, but, as a rule, because the market is saturated and cannot absorb more goods or services.
Market opportunity analysis
There is a logical question about how and where it is better to develop and move. To look for ways of development – this is the analysis of market Continue reading
Business improvement is a necessity related to the fact that everything flows and changes. Once the most profitable business was agriculture. Then industry became the most profitable business. After industry, information technology has become the most profitable business, but their profitability will soon fall.
Improving business according to a new technique
Recently, a creative business has begun to break into the leaders. The product of a creative business is a creative economy, and the representatives of this business are a creative class. It is businesses that are associated with creativity that earn the most money right now. This is due to the fact that we entered the post-industrial economy, the main product of which is creative. Continue reading