Powerful competitor study technique
Studying competitors is a vital necessity. There are many sayings on this score: “I would have known the ransom, I would have lived in Sochi”, “I would have known where I would fall, I would have laid straws”. The essence of the latest wisdom comes down to the fact that it is always useful to possess information, which is reflected in the well-known expression, which says that the one who owns the information owns the world.
Studying competitors using the latest technology
Owning information is useful anytime, anywhere. For example, if you know what the weather will be like, you can make a number of decisions: take an umbrella or not, wear very warm clothes or not very warm ones. All this allows you to get rid of many unpleasant situations. For example, if it rains, and you took an umbrella, then you will get rid of the need to dry clothes and hair.
At the same time, if you took an umbrella, but there was no rain, you have to carry it with you, which is not always convenient. Or you, if you, looking at the pleasant morning sun, decided to put on light clothing, but then it suddenly got colder, you will have to freeze. In turn, if you wear warm clothes without knowing that it will be hot, you will have to suffer all day, be wet from sweat and emit a not quite pleasant smell associated with its secretion.
Effective study of competitors
Obviously, information, if timely, always allows you to get rid of various troubles, of course, with the exception of cases when the information that you own is needed by someone very serious. If you have information at the right time, you can plan your behavior, predict the behavior of your friends, enemies, competitors, in general, all those with whom you have to deal with one or another business.
Studying competitors can save you money and nerves
Owning information is especially relevant if you are in business. The study of competitors can significantly save money and nerves. However, the reality is that few people want to share relevant information, because the presence of some information that others do not have gives significant competitive advantages, and therefore money.
Naturally, you can get almost any information, the only question is how much you can spend to get it. We can talk about different amounts, ranging from free information to the amounts in the billions of dollars. At the same time, there are cases when, instead of information, you can get misinformation, and it does not matter how much money you spend.
Professional study of competitors
There are two most important criteria, if information is needed: cost and reliability. Business has always been the most problematic area for obtaining reliable and most importantly inexpensive information. It has always been this way, but with the advent of BPA-12 technology, everything has become much easier. Now the study of competitors, partners, suppliers can be carried out quickly and inexpensively.
Using this technology, 12 base points that are important from a marketing point of view are analyzed
But BPA-12 technology is a technology for obtaining reliable marketing information about companies and determining the potential for cooperation with them based on an analysis of their sites with marketing goals. Using this technology, 12 base points are analyzed that are important from a marketing point of view. Information for the analysis is taken from the site, which is considered as a projection of the company as a whole.
The use of such technology is fair for the reason that everything that is characteristic of the company is reflected in the structure of its website, it acts as a kind of “cast” of the company. The experience of using this nootechnology shows that its reliability is 98%. As a rule, the conclusions that were obtained using this technology were confirmed by practice.
A modern method for studying competitors
But BPA-12 technology is very easy to use, but very serious and effective. It allows you to conduct a study of competitors and get all the most important characteristics of any company in the world:
customer relationship building
attitude to quality
The scope of the BPA-12 nootechnology is quite wide. With it, you can find more than 90% of information about competitors. In particular, it allows the following:
conduct a qualitative and comprehensive analysis of specific companies
identify weaknesses and strengths of competitors, partners, suppliers, investors with the aim of cooperation, defense and attack
identify the strategy used by competitors, partners, suppliers, investors, buyers
gather information that will help determine the most effective methods for starting cooperation with new partners
determine the degree of reliability of partners
determine the real strength of competitors
identify collaboration potential