How NOT to sell
Every business has its own rules, following which you can achieve some success. Unfortunately, not everyone complies with these rules, so most start-up entrepreneurs go broke and abandon their first business. Someone finds the strength in himself to open a new business, and someone forever loses faith in himself and settles under the wing of his boss. It is warm and dry. And most importantly, you do not need to think and take risks, they will do everything for you.
We have selected six rules that you must follow if you are selling any product or service. Here they are.
1. Do not invent for customers
Undoubtedly, you need to think about what kind of reaction consumers will bring to your product or service. You need to be prepared for the fact that there will be both positive and negative reviews. But this does not mean that it is necessary with manic persistence to come up with claims for your product when it has not yet entered the market. Thus, you put yourself in a losing position when you consider your product a priori bad. Do not worry, among consumers you can find a lot of adequate people who can make high-quality reviews about your business. You only need to write them down and eliminate all the jambs.
2. Do not pass the initiative to the client
It is known that it is best played in its own field. Therefore, in your advertising and newsletters about your service \ product, do not resort to hackneyed reception and do not blame the buyer. “If you are interested ..”, “to find out more, go here ..” and so on, all this yawns about the potential buyer, because it is too beaten and requires the buyer to do some work. It’s best to take the initiative into your own hands and say \ write something like “I’ll call you next week” or “What time will it be convenient for you to receive a call to discuss the details in more detail?”.
3. Sell the real effect, not a long list with features
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People buy a product or service because it solves some of their problem in life or business. Your product may be the absolute leader in a long list with characteristics, but if it does not solve problems, then all this is pointless. Show and prove that it is you with your goods that can solve this or that problem and the very leaflet where all the “advantages” of the product are written in small print will not be needed at all.
4. Do not be hypocrites
Many try to sell their goods, rubbing themselves into the trust of customers. On the one hand it’s good. But remember that in the battle for the buyer in no case do not need to lose the face of a professional. Flattery, licking, complicity – all this infuriates people quite a lot and they automatically start to think that you are trying to give them some kind of junk. From the outside it looks rather pathetic. Keep calm and distance. You are engaged in business not to get into everyone’s soul, but to help a person solve his problems. Win-Win has not been canceled yet.
5. Always follow the agreement.
Sadly, the fact that most consumers are biased against sellers. This is especially true for Russia (greetings from the 90s). That is, you are a priori considered a huckster who profits from honest citizens who have earned their money in blood and sweat. Therefore, you will have to sweat a lot to build a trusting relationship between you. And if, in addition to everything, you do not fulfill your promises, then the flow of customers will inevitably fall. Always carry out what you have agreed on and take on only those obligations that are able to fulfill on time and at 100%. A very simple rule that many entrepreneurs in our country violate. The only good news is that the trend of providing quality services in our time has gone upward.
6. Closing a deal does not mean closing a relationship.
Smart entrepreneurs understand that only a constant stream of customers can ensure their comfortable old age. Therefore, do not immediately forget about the customer after you have sold him your product. The most important thing is to maintain partnerships so that a person comes to you again and again. This is a commandment to remember. The client is our everything. He will go to the place where he was well-served and asked if everything is in order, rather than to the place where, after buying the goods, he heard only a loud bang of the door.
Remember these rules and your business’s survival will increase.