Powerful competitor study technique
Studying competitors is a vital necessity. There are many sayings on this score: “I would have known the ransom, I would have lived in Sochi”, “I would have known where…

Continue reading →

How to ensure the economic security of the business?
Have you ever wondered why there are so few really rich people? A universally recognized fact - in addition to the ability to "make money" you must also have the…

Continue reading →

Where guaranteed to take a lot of money
One of the questions that people most often ask themselves is where to get a lot of money. All 100% of adults in all countries of the world ask themselves…

Continue reading →

How NOT to sell

Every business has its own rules, following which you can achieve some success. Unfortunately, not everyone complies with these rules, so most start-up entrepreneurs go broke and abandon their first business. Someone finds the strength in himself to open a new business, and someone forever loses faith in himself and settles under the wing of his boss. It is warm and dry. And most importantly, you do not need to think and take risks, they will do everything for you.

We have selected six rules that you must follow if you are selling any product or service. Here they are.

1. Do not invent for customers

Undoubtedly, you need to think about what kind of reaction consumers will bring to your product or service. You need to be prepared for the fact that there will be both positive and negative reviews. But this does not mean that it is necessary with manic persistence to come up with claims for your product when it has not yet entered the market. Thus, you put yourself in a losing position when you consider your product a priori bad. Do not worry, among consumers you can find a lot of adequate people who can make high-quality reviews about your business. You only need to write them down and eliminate all the jambs.

2. Do not pass the initiative to the client

It is known that it is best played in its own field. Therefore, in your advertising and newsletters about your service \ product, do not resort to hackneyed reception and do not blame the buyer. “If you are interested ..”, “to find out more, go here ..” and so on, all this yawns about the potential buyer, because it is too beaten and requires the buyer to do some work. It’s best to take the initiative into your own hands and say \ write something like “I’ll call you next week” or “What time will it be convenient for you to receive a call to discuss the details in more detail?”.

3. Sell the real effect, not a long list with features

Where to get money to start your own business? It is this problem that 95% of beginning entrepreneurs face! In the article “Where to get money for a business,” we revealed the most relevant ways to get start-up capital for an entrepreneur. We also recommend that you carefully study the results of our experiment in exchange earnings: “see the results of the experiment”
People buy a product or service because it solves some of their problem in life or business. Your product may be the absolute leader in a long list with characteristics, but if it does not solve problems, then all this is pointless. Show and prove that it is you with your goods that can solve this or that problem and the very leaflet where all the “advantages” of the product are written in small print will not be needed at all.

4. Do not be hypocrites

Many try to sell their goods, rubbing themselves into the trust of customers. On the one hand it’s good. But remember that in the battle for the buyer in no case do not need to lose the face of a professional. Flattery, licking, complicity – all this infuriates people quite a lot and they automatically start to think that you are trying to give them some kind of junk. From the outside it looks rather pathetic. Keep calm and distance. You are engaged in business not to get into everyone’s soul, but to help a person solve his problems. Win-Win has not been canceled yet.

5. Always follow the agreement.

Sadly, the fact that most consumers are biased against sellers. This is especially true for Russia (greetings from the 90s). That is, you are a priori considered a huckster who profits from honest citizens who have earned their money in blood and sweat. Therefore, you will have to sweat a lot to build a trusting relationship between you. And if, in addition to everything, you do not fulfill your promises, then the flow of customers will inevitably fall. Always carry out what you have agreed on and take on only those obligations that are able to fulfill on time and at 100%. A very simple rule that many entrepreneurs in our country violate. The only good news is that the trend of providing quality services in our time has gone upward.

6. Closing a deal does not mean closing a relationship.

Smart entrepreneurs understand that only a constant stream of customers can ensure their comfortable old age. Therefore, do not immediately forget about the customer after you have sold him your product. The most important thing is to maintain partnerships so that a person comes to you again and again. This is a commandment to remember. The client is our everything. He will go to the place where he was well-served and asked if everything is in order, rather than to the place where, after buying the goods, he heard only a loud bang of the door.

Remember these rules and your business’s survival will increase.

Powerful competitor study technique
Studying competitors is a vital necessity. There are many sayings on this score: “I would have known the ransom, I would have lived in Sochi”, “I would have known where…


How to make a profit
The main sources of profit are changing following a change in the economic level. We are currently moving from a fourth economic level to a fifth. Accordingly, very soon only…


How to build a profitable business
The goal of any businessman is to have a profitable business. In order to build such a business, you need to know what profit is inherently. It seems that everything…


Marketing as a business philosophy
Marketing as a business philosophy is the norm for a modern businessman. This is due to the fact that getting an effective business is now possible only through marketing. Such…