Effective ways to promote a business
Once your company was not there, but then it appeared and business promotion began. Then, at the initial stage, when it was most difficult for you, nobody knew about the…

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The right start of your own business
The right start to your own business is to find a promising idea. A good idea is a guarantee of a successful business. Most businesses go bankrupt in the first…

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FUN style business
There is such a book, Funky Business. Key messages of the book: the corporate world should become more interesting. It should be a place where people become creative and courageous…

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reality accessible

Creative economy as a way to make money

A creative economy is a reality that has already come in developed countries and is gradually coming to rest. Everyone who wants to live sweetly in the new conditions must fit into this economy, become a part of it, become a creative class. Those who don’t want to live a sweet life can, in principle, live in the old way, they can live as they used to do it.

Creative economy as an economy of ideas

Life will not be as sweet and interesting as it could be, but it will. There is no doubt about this, because now the peasants and farmers are somehow getting along with the workers and employees, somehow the industrialists are getting along with the representatives of the information sector. Representatives of the creative class and everyone else will get along in the same way. Continue reading

How to build a profitable business

The goal of any businessman is to have a profitable business. In order to build such a business, you need to know what profit is inherently. It seems that everything is clear here – profit is a positive difference between income and expenses for the production or acquisition and sale of goods and services. Accordingly, if you want to make a profit, you need to increase this difference.

How to build a profitable business

But if you increase the difference, then it may happen that no one will buy anything at all. Why? Because in fact, profit is the difference between the cost of producing or purchasing and selling goods or services and the value of these goods and services. In other words, a profitable business is when the value of a product is higher than its price. Continue reading

Marketing research without the expense of money

Free marketing research is a reality accessible to everyone. The importance of marketing research is that it is the main source of complete and objective market information. You can rely on this information when making decisions, when creating advertising materials, when developing goods or services, and in many other cases.

Quality free marketing research

In principle, you can of course run a business and do all of the above without marketing research, relying only on intuition. Intuition is a good adviser, but it does not give specific numbers, but indicates only directions. I really want to know the numbers, because the numbers allow us to calculate everything and plan everything, but I don’t want to spend money on it. Continue reading

How to ensure the economic security of the business?
Have you ever wondered why there are so few really rich people? A universally recognized fact - in addition to the ability to "make money" you must also have the…

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Effective dealer network development
The development of a dealer network is necessary because dealers help sell. The more of them, the usually higher sales. Therefore, the development of a dealer network for a company…

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Small Business Marketing Launch
Marketing in a small business is 100% compulsory. Without it, a business will never become large or even medium. It’s a big mistake to think that you will make money…

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How to build a profitable business
The goal of any businessman is to have a profitable business. In order to build such a business, you need to know what profit is inherently. It seems that everything…

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