arkensol.com – Global Headlines & Editorial Views

Emma Raducanu stormed into the US Open third round with a 6-2, 6-1 win over Janice Tjen — her first deep run in New York since her 2021 title. The Brit hit 16 winners and 8 aces, while fellow Brit Jack Draper pulled out of the men's draw with injury.

Ben Shelton defended his sponsor On, questioning its characterization as a small company. Jack Draper joined Vuori, highlighting non-traditional brands disrupting the industry’s status quo. Upstart brands like On and Lululemon are challenging Nike and Adidas' dominance in tennis apparel by signing top players like Iga Swiatek and Frances Tiafoe. Coco Gauff highlighted fashion's role in attracting new fans to tennis.